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New platform SMAB turns podcasts into interactive audio

*The experience of listening to podcasts is enhanced with images, videos, or links, adding an extra information layer to the audio.

*SMAB’s inspiration comes from its founder own experience, when he used to record programming lessons to listen to while putting up plasterboard.

*Podcasts are the Internet’s latest trend, gathering increasingly higher audience figures and making users get addicted to them.

Vigo, Spain, x, 2015. Internet’s audio content offer has just been widened and improved with the launch of SMAB, a platform allowing an easier distribution and discovery of audio contents to an audience who is not necessarily part of the podcasting universe.

SMAB is a platform where anyone can become a podcaster and publish his own audio contents, connect with an audience, and monetize his work. Internet users won’t only be able to produce content, but also discover new thing. SMAB is a space where anyone can listen on demand audio shows for free.

From construction to new technologies
Behind SMAB is Adrian Dogar, its founder and CEO, who drew inspiration for the platform from his own personal experience. Dogar studied and left unfinished two university degrees, deciding to make his dream, working in the Western world, true. That’s how he moved to Spain from Romania a few years ago, and how he started working as a laborman. But the financial crisis which hit hard Spain’s economy these last years also hit Dogar’s trajectory, making him take the decision of going back to studying, while still working.

It was during this period of working and studying again when the idea of SMAB was born. Dogar enrolled in two programming courses, but noticed he wasn’t advancing as fast as he wanted. “I didn’t have much time, I worked many hours during the day, and I have two daughters,” explains Adrian Dogar, CEO of SMAB. “I wasn’t advancing on my courses, so I tried to find a solution.” Dogar decided to record his courses textbooks, turning them into audio tracks, so that he could listen to them and study them while putting up plasterboard during his working day.

The experience was extremely positive: Dogar finished his courses with the highest scores. Determined to share with others what had worked so well for him, and to solve the problems of the system he had used, he started to look into existent technology and to develop his first app. These were the first steps of SMAB, a platform to share and consume audio.

During the last years, Dogar has worked to make his idea and dream true. As a matter of fact, SMAB was one of the 33 projects selected for Yuzz’s 4th edition, one of Spain’s most renowned entrepreneur programmes. The project was one of the 3 selected in Galicia. Thanks to this, SMAB could travel to Silicon Valley and experience first hand how the startup ecosystem works there.

Podcasts: Internet’s latest boom
SMAB comes in a moment when audio is trendier than ever on the Internet. Podcasts have become one of the most sought contents online. Internet users are listening to more and more podcasts, making these contents get important audience numbers.

What are podcasts? Podcasts are audio contents which can be listened to through the Internet. They work, so to speak, as an on-demand radio where the listener is who decides how and when he wants to listen to the audios. The popularity of mobile devices like smartphones and tablets, combined with better and faster Internet connections, has helped this kind of contents to become more popular. Downloading podcasts is extremely easy through nowadays Internet networks, and the fact that we all carry our smartphones with us has provided the perfect medium to listen to these contents any time.

As a result, podcasts have become trendier and more popular as a new entertainment option. However, entertainment is not the only purpose of podcasts -SMAB has proved they can also serve culture and education purposes.

What makes SMAB special
Using SMAB as a platform to offer education and cultural contents is one of the things making it different from other podcasting platforms. “SMAB is my two cents to the education system,” explains Adrian Dogar. “I would like the platform to help young people, to become a useful tool in their training, especially for those who have to juggle study and work,” he adds.

Education contents are extremely important on SMAB, but not the only kind of audios Internet users will find on the platform. They will also be able to listen to audiobooks, and on demand radio. SMAB is also easier to use than other audio platforms, since it allows users to filter contents in a simple way, and to see related info, which enhances the listening experience.

For podcasters, content producers, SMAB is a way of reaching wider audiences, and it offers an easy monetization option. SMAB includes visual, non-invasive ads, so the user experience remains fluid, and untouched. Podcasters can also offer their contents for a low price.

For more information on SMAB, don’t hesitate to visit www.smab.audio or write to office@smab.es. If you wish to try the service, we have a testing account available for journalists.